OMC brings us Red, White and Blue for July

Mike Mineau aka JXer hooked us up this month with a cool tip.
He turned us on to the Brook Stevens Collection at the
Milwaukee Art Museum. Brook Stevens was a premier industrial
designer that worked for the likes of Miller Brewing, the
Milwaukee Road RR, Studebaker, Jeep, Harley Davidson, Oscar
Mayer and OMC. His association with OMC was a long one, and
he influenced a wide variety of the company’s products from
LawnBoy lawn mowers to Evinrude boats to Cushman vehicles.

The collection includes many reference photos of Johnson, OMC
and Evinrude snowmobiles. Of interest today, this Red White and
Blue beauty. As many will remember, 1976 was America’s
Bicentennial year and consumer products of all sorts appeared in
the nation’s colors. This theme extended to OMC’s production
snowmobiles that year, but I know there will be interest in this
prototype that never hit the snow.

The Brooks Stevens collection is available at:

Please note that the collection will be withdrawn from veiwing some
time this month for restoration and conservation and will return in
2015. ‘Til then, you can find quite a lot of Brook’s work on the

One more interesting fact, Brooks also designed the Wienermobile
for Oscar Mayer. Red, White and Blue sleds, Miller Beer, and Hot
Dogs. Can’t get much more American than that!

Photos courtesy of The Milwaukee Art Museum.


Brooks Stevens Collection ~ Milwaukee Art Museum


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