I agree on the cost of R&D but will add that in some cases, there is money wasted trying to prove something to have value which has already been proved not to. Some push for something that isn't really fiscally smart, like sno-bikes for their customer base, same thing happens in all business I'd imagine. History shows us many cars, trucks, motorcycles, etc. that didn't make the customers pull out that wallet. Sno-bikes? I don't know anyone who'd buy one.