A recent Minneapolis Star Tribune article about moderate winters slowing U.S. snowmobiles contained this gem a of a quote from Eric Pedersen, a Big Bend Wisconsin snowmobile dealer who just doesn’t get this whole vintage thing:
“We have guys who are still fixing their 1979-vintage Yamahas and some other dinosaurs,” Pedersen said.”
Oh boy. Someone near Big Bend needs to run over to his dealership and educate him. The same article points out that the target market snowmobiler is 42 years old, married and lives in a household of $70,000 income…. really? Could the slow sales of new sleds be because they are marketing to the wrong people?